From Fashion Jewellery to Slow-Made Silver Jewellery
- HazelsJewelleryShop

- Jul 6, 2020
- 2 min read
Updated: Feb 9
For a long time, my jewellery business looked very different to how it does today.
For around six years, I created fashion jewellery and enjoyed consistent sales. On the surface, there was no obvious reason to change. But creatively, I began to feel restricted, hated the amount of waste the techniques and materials caused & the thought of the jewellery not lasting longer than a few years didn't sit well with me.
While I loved working with beads, polymer clay, and resin, it slowly became clear that this style of jewellery no longer reflected where I wanted to go.
Around this time, I started hearing more about silver clay. I was fascinated by the idea that you could take a small lump of clay and transform it into solid silver jewellery. The creative freedom it offered felt exciting — but also daunting. The material was expensive, and I worried: What if my skills weren’t good enough?
Then in 2020, I realised that waiting for the “perfect time” wasn’t helping. The only way to learn was to begin.
I bought my first pack of silver clay along with a very basic set of tools and started experimenting. My early pieces were simple — small discs and simple textured designs — but they marked a huge turning point. From there, I went on to create a new collection using silver clay and sterling silver, and for the first time in a long while, I felt creatively energised.
My first jewellery designs moving away from fashion jewellery to Silver!
As my jewellery evolved, it became clear that my shop needed to evolve too.
I initially updated my Etsy shop, but over time I realised that I wanted more control over how my work was presented and how my brand was experienced. Moving away from Etsy and launching my own website allowed me to build a space that truly reflected my values: slow making, thoughtful design, and conscious choices. It also gave me the freedom to share more of the story behind each piece.
Looking back, the shift away from fashion jewellery, the move to silver clay, launching my own website, and introducing workshops all feel like parts of the same journey. Each step brought the business closer to what it is today — a slower, more intentional way of making and sharing jewellery.


Some more recent designs - I love to use tiny 3D elements & gemstones to tell the story of the piece
There will always be things to refine and improve, but that’s part of the joy of running a small, creative business. Growth doesn’t come from staying comfortable — it comes from being willing to evolve.
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